What is advocacy, exactly?
According to Merriam Webster, advocacy is 'the act or process of advocating or supporting a cause or proposal.
Benefits to CHTA members
Through its advocacy efforts, CHTA works to sensitize public officials, the communities, and the industry itself, about its role and contribution as a foremost export sector - paving the way for a climate conducive to the sustainable development of tourism in the Caribbean, hence, the competitiveness, profitability, and sustainability of your business.
The CHTA believes that there is still insufficient awareness and understanding of the tourism industry’s contribution to Caribbean countries - how it permeates the economy as well as the overall fabric of Caribbean societies.
In 2012, the World Travel & Tourism Council (WTTC) reported that the total contribution of Travel & Tourism to the GDP of the collective economies in the Caribbean was US$48.4bn and the industry supported over 2 million jobs or one in every eight people employed across the islands. With proper management and investment, the industry is set to average 3.3% growth per year for the next ten years, contributing US$69.2 billion by 2023. An additional half a million jobs is forecast to accompany this growth. The latest WTTC report on the Caribbean can be found here: Click here to download the latest WTTC report.
We believe therefore that given the tremendous impact of the tourism industry on the lives of Caribbean people, it is our obligation to actively lobby the relevant regional agencies and institutions to ensure that the concerns of the tourism sector are at the forefront of their decision making processes. In this way we hope to contribute to moulding the Caribbean's political and social climate in a way which positively fosters the tourism sector and continues to contribute to the advancement and development of our societies.