About Us

The Caribbean Alliance for Sustainable Tourism (CAST) – a not-for-profit - was established by members of the Caribbean Hotel Association (CHA) in 1997 to promote responsible environmental and social management of natural and heritage resources respectively, within the hotel and tourism sector. CAST currently exists as a department within the CHTA that focuses on the responsible development of the Caribbean tourism private sector. 

Through its programs and services, CAST provides expertise in awareness raising programs, environmental best practices within the tourism sector, and various other sustainable tourism project which generate tangible benefits for our members.

CAST's Mission: To enhance the practices of the region’s hotel and tourism operators by providing high quality education and training related to sustainable tourism; promoting the industry’s efforts and successes to the traveling public and other stakeholders; and serving as a vital link to all stakeholders with sustainable tourism interests in the Caribbean region.

CAST’s Strategic Focus:

1. Advocacy: promoting responsible environmental and social issues within the Caribbean tourism sector and representing the interests and successes of the sector at key regional and international forums; reporting on meeting outcomes to the sector;
2. Project fund sourcing: a focused strategy on targeted fund raising for program and operational support
3. Sustainable tourism certification and standards development:  promoting standards of environmental  performance & leadership in the travel and tourism sector;
4. Environmental management tools:  best practice resources e.g. guides, manuals, videos, DVDs for use by tourism businesses;