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4 Tips for Travel Marketers to Become Socially Savvy

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By Sojern’s Catlyn Origitano There’s no denying social media’s success in driving travelers to dream, book, and stay. The Caribbean especially can benefit from an exceptional social media strategy—pictures of beautiful beaches and all-inclusive resorts can drive travelers to push that ‘purchase’ button. But social isn’t just for selling. If you want to get socially […]

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The 3 Social Media Insights You Need to Know from Your Guest’s Data

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Written by Local Measure Did you know that… Influencers and travel bloggers user generated content can motivate travel behaviour and build brand loyalty There is a 40% higher probability of turning guests into social advocates when you interact and engage with them during stay Location data can surface up 4 x times more feedback from […]

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Let’s Get Social!

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Written by HCP Aboard Publishing Digital marketing is constantly growing and evolving, especially when it comes to hospitality management. Here in the Caribbean, hotel brands are changing the game in digital marketing and social media in some of the most innovative ways. Here’s how: Mobile. Did you know that an average of 21% of hotel […]

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The 25 Best Tourism Websites In The World in 2016

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Editors at Skift write “Choosing the world’s best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in 2013, but that’s not because there are so many better online experiences today in the destination marketing world. It’s more challenging because tourism bureaus are all simplifying their websites […]

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Google Adds Hotel Deal And Flight Tracking Features

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It’s clear that Google wants to do more than just help you figure out when to use “affect” and “effect” or find the best spaghetti bolognese recipe: in the past few years it has launched Google Flights, which lets users keep track of routes or itineraries and see how price fluctuates over time, and Google […]

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“Oh Snap” – Why The Hospitality Industry Needs To Be On Snapchat

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In the ever-changing world of social media, there is a driving new force that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011, has quickly become one of the most unique forms of storytelling a brand can use. Should your hotel be utilizing Snapchat? […]

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6 Winning Strategies for Your Hotel Instagram

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At least 28% of our time is spent on social media. Instagram followers are also proven to be more easily engaged than followers on other platforms, possibly because of the lack of distractions. Instagram is, in many ways, the ideal social platform for hotel marketing. Instagram is a place where visuals rule and distractions (outbound […]

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Holy Snapchat! – Instagram Stories are Here

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On August 2nd Instagram announced the launch of Instagram Stories, a feature that will let users string together multiple shots or videos into a slideshow that can be shared with friends. Users can type or draw on the images, and they will disappear after 24 hours… Does that sound a lot like Snapchat? That is […]

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How Hotels Are Luring Millennials In The Era Of Airbnb

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Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched traditional hotels in favor of Airbnb’s funky local lofts, treehouses and houseboats, some wondered if it would crush old-school […]

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After Brexit: What Happens Next For The Caribbean?

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In his latest column, David Jessop, consultant for The Caribbean Council, shares his thoughts on the potential impact Brexit will have on the Caribbean. “As far as the Caribbean is concerned, it is clear from the experts, politicians and officials that I have spoken to over the months since the campaign began, that significant uncertainties […]

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