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Caribbean Economic and Hotel Industry Reports

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According to Hotel News Now, the Caribbean hotel industry reported record breaking results in two of the three key performance metrics in 2015, according to data from STR. For the year, average daily rate in the market was US$229.44, and revenue per available room was US$157.74. Each of those absolute values was the highest STR […]

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This One Thing Bothers Hotel Guests More Than Anything Else

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Most hotel guests would agree, there’s no excuse for poor service. According to consumer advocate Christopher Elliott, inattentive hotel employees are the top concern for a majority of guests. Elliott talked to a handful of hotel guests about what bugs them more than anything else, and it was bad service that kept coming up. Click […]

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Baby Boomers: The Untapped Billion Dollar Romance Market

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Romance travel is one of the travel industry’s fastest-growing and most profitable year round niches. Romance packages facilitate upgrades in rooms and services, often involve group bookings and come with the increased possibility of future stays. Fortunately, romance travel is about more than just weddings and honeymoons. Many romantic milestones are celebrated with trips abroad. […]

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Lawrence Tuck Joins Four Seasons Resort Nevis As Resort Manager

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Four Seasons Resort Nevis today announced the appointment of Lawrence “Larry” Tuck to Resort Manager. With more than 20 years of experience, Mr. Tuck joins the award-winning Resort just in time for its 25th anniversary celebration throughout 2016. Canadian-born Mr. Tuck was most recently the Resort Manager of the Hilton Seychelles Labriz Resort and Spa. […]

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9 Social Media Tips For 2016

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Hotel marketers have never seen such rapid and overwhelming change like the one happening in social media. However, there are ways to approach the social media universe that will help maintain perspective in the face of all that change. The  growing dominance of mobile for social media means hotel marketers should create content and write […]

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Historical Travel Data: How to Use It to Attract More Travelers

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History is a marketer’s best teacher, BUT only if the student uses what the past has taught them and gears their plan accordingly. A close examination of historical data on traveler preferences and behaviors can uncover great opportunities to drive incremental visitation for destinations in the Caribbean. Luckily, travel data-driven companies like Sojern can provide […]

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Instagram Surpassed Twitter To Top Social Media Strategies

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This year photo-centric Instagram eclipsed Twitter to claim more monthly active users than the microblogging platform. Besides having the highest user growth rate when compared to Facebook and Twitter, Instagram also has the most engaged community. According to Forrester, 4.21% of brands’ total followers have engaged with their content in comparison to 0.03% and 0.07% […]

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Simple Guide to Email Targeting

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By Guestfolio Sending targeted emails to your guests and subscribers isn’t just a pipe dream anymore, it’s happening all around us, and 2016 is the year for you to fully embrace it! As new technology solutions emerge that offer a single view of your customers it is easier than ever to engage your guests effectively. […]

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How Millennials Will Change Travel By 2020

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By 2020 or sooner, millennials might dominate the travel demographic. Hoteliers need to understand the nuances of this group of guests and be prepared with product and services that meet their needs and expectations. “The number of millennial travelers is significant and growing fast,” said Jason Dorsey, chief strategy officer of The Center for Generational […]

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The Power Shift in Online Bookings

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By David Chestler, SiteMinder Online distribution is growing faster than the entire travel market. Spurred by the internet economy, the desire for experiences once reserved for the elite, and the sheer volume of information that’s available to travelers makes the the world more accessible. But if we dig deeper, the broad accessibility of information isn’t […]

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