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National Hotel and Tourism Association
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Hotel Benchmarking in the Caribbean

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Written by STR Hotel benchmarking provides hoteliers with the necessary data to measure and analyze their hotel’s performance against industry competitive sets. That data also helps hoteliers determine where and when property improvements are needed as well as precisely understand market share gains and losses. Data provided through benchmarking allows hoteliers to quickly identify market […]

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St. Lucia’s “Together we are Stronger” Gala

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The St. Lucia Hotel & Tourism Association is planning a black-tie fundraising Gala with proceeds to go to the islands most affected by the recent hurricanes. It is times like this, that we must come together as One Caribbean to support each other. The event, under the theme “Together we are Stronger”  is held in […]

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Join CARPHA in the Fight Against Mosquitoes

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Two years after the first outbreak of Zika in the Caribbean, the invasion of this mosquito-borne virus has reduced significantly.  While health officials have reported a decrease in the number of suspected and confirmed cases, it is important to note that the virus is still present within our communities. In light of this, the Caribbean […]

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New CHTA Members

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New CHTA Members: July – September 2017   Hotel Spec International, Inc. SEAS SA Sea Foam Haciendas St. James’s Club Morgan Bay Safari Thatch, Inc. Genetec, Inc. Caribbean Consulting Duetto Kiwi Communications SAS Best Western Plus Condado Palm Inn & Suites Commercial Laundry Equipment Company, Inc. Tropigas de Puerto Rico Urban Solar, Inc The Medici Group […]

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3 Luxury Travel Trends & Tips

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Written by Sojern Spacious rooms, high-touch amenities and a relaxing spa—a luxury vacation is a bucket list item for many travelers. Sojern’s latest Hotel Report shows the latest and greatest travel trends around hotel search and booking behavior, including the luxury segment. Here are three of the biggest findings:  Boutique hotels on the rise: Large […]

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Digital Marketing for Experiential Tourism

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Written by Local Guest Experiential Tourism is a global movement where the traveler is looking to connect with the destination on a local and genuine level through their culture, history and overall offering. Some experts contribute the shift from massive, cookie-cutter travel packages to real and authentic experiences to the rise of social media and […]

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3 Ways to Get a Strong Digital Marketing Strategy

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Written by Catlyn Origitano, Sojern Having a competitive digital marketing strategy isn’t just for big hotel brands. Sojern’s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact. Here are 3 ways to ‘get’ a strong digital marketing strategy: Get socially savvy. Want to hear and respond to […]

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Multinational Travel Trends

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Written by Expedia A new study commissioned by Expedia Media Solutions, the advertising arm of the Expedia group explores the motives and behaviors of travelers across eight countries to uncover travel trends. The Multi-National Travel Trends study provides a snapshot of the preferences, priorities, attitudes and influences of online travelers from Australia, Canada, China, France, Germany, Japan, […]

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Recovering from Hurricanes Irma, Jose and Maria: Rebuild Resources for Those in Need

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Written by OBM International In the wake of Hurricanes Irma, Jose and Maria, hundreds of thousands of people in the Caribbean are left reeling from high force winds, flooding and rainfall that caused mass devastation. More than damage to individual properties, these natural disaster events disabled local infrastructures resulting in whole communities left without fresh […]

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One Caribbean Family

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The Caribbean Hotel and Tourism Association (CHTA) has launched a booking initiative that allows hotels across the region to help those who have been adversely impacted by Hurricanes Irma and Maria while also highlighting that more than 70 percent of Caribbean destinations have not been affected and are ready to welcome visitors as usual. CHTA’s […]

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