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The Value of an Event Sponsorship

By admin | Blog, Sponsorship | 0 Comments

It is a truth universally acknowledged that some marketing tactics are harder to measure than others. Among the most difficult are event sponsorships, which succeed in combining various marketing channels such as press, advertisement, television, radio, signage, logo placement and online reach. Most event sponsorship also includes associated “intangibles”- branded VIP parties, meet-and-greets with industry […]

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