Cuban and CHTA officials Assert Smart Partnerships Key to Growing the Caribbean Brand

The President of the Caribbean Hotel & Tourism Association (CHTA), Karolin Troubetzkoy, joined by several members of CHTA’s executive committee and prominent regional hoteliers, visited Cuba for meetings with Cuban and international officials during the UNWTO and FITCuba events held in Havana between May 2-6.

Troubetzkoy applauded Cuba’s Minister of Tourism Manual Marrera Cruz, on his opening remarks for the FITCuba event, where he indicated that tourism is a key economic sector critical to Cuba’s socio economic development. Cruz cited the range of tourism-related investments that are planned and the need for companies operating in Cuba to consistently provide quality services and authentic experiences while diversifying the tourism product, redefining Cuba’s marketing efforts, and reaching out to new markets. Among the CHTA group’s meetings was one with Cuba’s Vice Minister of Tourism, Luis Miguel Diaz Sanchez, who expressed a strong desire to see the region cooperate in building a stronger Caribbean brand. The CHTA representatives and Cuban tourism leaders agreed that there is much to learn and gain by working together and will follow up on several priority items discussed during their meetings.