Facebook’s 360-Degree Travel Videos Offer Destinations a New Path to Marketing

For the first time, hundreds of millions of consumers around the world can watch 360-degree, virtual reality videos on Facebook via their own devices. It has helped that some travel brands have already spent millions to showcase their cities and landscapes on this new media platform. The first 360-degree/virtual reality travel videos on Facebook span five continents and since January 24 videos have rolled-out. Facebook brought these videos to mobile iOS and Android devices and made available on its Oculus Rift as well as Samsung Gear virtual headsets. Before these releases, travel brands were demoing these videos at trade conferences or at in-destination meet up events for consumers and were only viewed by people attending these events. Putting virtual reality in the hands of consumers clearly changes the game for brands and makes their costly and time-consuming production efforts more worthwhile. For the full story, click here (Source: Skift).