The travel and tourism industry has launched a Caribbean Hurricane Tourism Recovery Fund, uniting the Caribbean Hotel and Tourism Industry with the noted Tourism Cares organization, which has helped to lead private sector efforts globally following crisis.
The fund allows tourism industry stakeholders and friends of the region throughout the Caribbean and the world to pool their resources in support of vulnerable, devastated areas of the northern Caribbean that welcome millions of visitors in a region that supports 2.4 million tourism-related jobs.
The fund’s focus on the recovery of islands directly affected by Hurricane Irma complements existing relief efforts and gives the tourism industry a way to leverage its resources to help the region bounce back, ideally better than before.
“Tourism is the quickest way to rebound an economy, put people back to work and generate badly needed tax revenues to support reconstruction. By working together, we should be able to build a better and more resilient sector,” said Karolin Troubetzkoy, president of the Caribbean Hotel and Tourism Association (CHTA).
“The Recovery Fund will help us as we gather together to marshal investment support for the most severely affected areas and to help hoteliers and their staff get back to business.”
Troubetzkoy stressed the importance of strengthening the resilience of the sector and how CHTA and Tourism Cares aim to have the affected areas of the Caribbean ready to receive tourists for the spring and summer seasons of 2018, if not sooner.
“Our nations and territories are dependent on tourism and they will need help to bounce back,” she said.
The greatest benefit will be felt in destinations such as St. Maarten-St. Martin, Anguilla, St. Barts, Barbuda, and the British and U.S. Virgin Islands. Included also will be the Turks and Caicos Islands and the southern Bahamas, where the impact of Irma is still being assessed.
Troubetzkoy added, “There is no shortage of need for us to fill, given the scope of the hurricane’s impact. We know that there will be a considerable number of displaced employees who can benefit from skills training while properties are being restored. Hospitality studies programs in the schools need to be re-outfitted and strengthened, there are visitor centers at airports which were destroyed; the islands’ hotel and tourism associations need support to help tourism rebound as quickly as possible. The needs are tremendous, and we are appealing to our tourism industry partners and friends of the Caribbean to help in a big way.”
“This effort is a natural complement to all the wonderful giving we’ve already seen from the travel and tourism industry,” said Mike Rea, CEO of Tourism Cares. “We can make the greatest difference by giving together with our industry, for our industry – especially in times of crisis. We will leverage not just our donations, but also our expertise and influence, and we will share our stories and lessons throughout the industry.”
Donations are tax deductible where applicable and may be made online (http://www.tourismcares.org/caribbean), by check (payable to Caribbean Hurricane Tourism Recovery Fund c/o Tourism Cares, 20 Vernon St., Norwood, MA 02062, USA) or by donating securities. Questions may be addressed to firstname.lastname@example.org.