Caribbean Travel Marketplace, the Caribbean's largest and most important marketing event.

Caribbean Travel Marketplace affords tourism suppliers the opportunity to meet face-to-face with wholesalers from around the world selling Caribbean vacation travel over the course of two days of business meetings.

Who Should Attend

Caribbean Travel Marketplace is open to companies that qualify under the following categories:

Companies interested in participating must be CHTA members selling Caribbean travel products and services to tour operators. The following company types can register under the supplier category:

  • Accommodations (bed and breakfasts, chains, management companies, resorts, timeshares, villas)
  • Attractions
  • Destination management companies
  • Receptive operators
  • Tourist boards, destination marketing organizations/promotion boards,hotel associations
  • Transportation companies (airlines, car rentals)

Participation as a buyer is by invitation to companies that sell and feature the Caribbean as a destination in their programs:

  • Wholesalers
  • Tour operators (domestic and international)
  • Incentive buyers

Buyers must have the ability to secure inventory, sell travel and have the ability to package travel and offer commissionable rates.

Companies interested in participating must be CHTA members that promote or sell marketing products and services to Caribbean suppliers. The following company types can register under the marketing/media category:

  • Ad agencies
  • Data collection
  • Distribution systems
  • Hotel franchises
  • Magazine advertisers
  • Marketing products
  • Marketing representation
  • Media (print, online)
  • PR agencies
  • Publishing companies
  • Research companies
  • Reservation and revenue services
  • Website development and booking engines

2015 Facts & Figures

29
Caribbean Countries
272
Suppliers
102
Buyers
1,084
Total Delegates
11,888
pre-scheduled appointments
Wednesday
January 20, 2016
Delegate Registration
1:00pm - 6:00pm
Supplier Booth Set Up
1:00pm - 6:00pm
Thursday
January 21, 2016
Delegate Registration
10:00am - 6:00pm
Supplier Booth Set Up
10:00am - 5:00pm
Educational Sessions
Weddings and Honeymoons : How can you maximize revenue from romance
1:00p.m. – 2:00p.m.
Presented by BRIDES and Ask Me Inc.
More Info
Educational Sessions
Cutting through the channel clutter : effective channel management
2:10p.m. – 3:10p.m.
More Info
Educational Sessions
Website Reality Check
3:20p.m. – 4:20p.m.
More Info
Educational Sessions
Real World Results with Digital Audience Targeting
4:30p.m. – 5:30p.m.
Presented by Google and Sojern
More Info
Official Opening Ceremony
6:30pm
Welcome Reception
7:45pm
Sponsored by: Bahamas
Friday
January 22, 2016
Educational Sessions
Who Are You Online? Online Reputation Management and Monetization
7:10a.m. - 8:10a.m.
Presented by TripAdvisor
Breakfast sponsored by TripAdvisor – Limited seating capacity
More Info
Delegate Registration
7:30am - 6:00pm
Business Appointments – continuous throughout the day
8:30am - 6:00pm
Lunch Period
12:15pm - 1:30pm
Educational Sessions
Content, Marketing & Metrics
5:15p.m. - 6:00p.m.
Presented by Google
More Info
All White Chic Beach Party
6:30
Hosted by Sandals Royal Bahamian

Transportation from Atlantis Royal Towers

Enjoy a chic beach party and relax on our Sandals Cay Offshore Island!

All white chic attire, flip flops and sandals appropriate

Saturday
January 23, 2016
Educational Sessions
Who Are You Online? Online Reputation Management and Monetization
7:15a.m. - 8:15a.m.
Presented by TripAdvisor
Breakfast sponsored by TripAdvisor – Limited seating capacity
More Info
Business Appointments – continuous throughout the day
8:30am - 5:10pm
Lunch period
12:15pm - 1:30pm
Caribbean Night Party
7:30pm
Sponsored by: Bahamas

All events hosted or sponsored by any registrant during the event dates must be approved by CHTA and must not conflict with the official program of Caribbean Travel Marketplace, including business sessions and social activities.


Educational Sessions Description

Weddings and Honeymoons: How Can You Maximize Revenue from Romance?

Thursday, January 21, 2016 1:00p.m. – 2:00p.m.
Presented by BRIDES and Ask Me Inc.

The Caribbean is the romance capital of the world. Are you capturing your share of the steady and lucrative destination weddings and honeymoons business? 3 million weddings take place in the US every year – 25% of them are destination weddings. The Caribbean is their #1 honeymoon destination. Learn how to capture more of this market through better planning ,sales and management.

Cutting Through the Channel Clutter

Thursday, January 21, 2016 2:10p.m. – 3:10p.m.
Are you optimizing channel management to maximize revenue? It is easy to get overwhelmed with the multitude of booking channels available to promote your product online. Staying on top of it all can be a full time job on its own. Learn how to optimize your distribution channels to boost your bottom line.

WEBSITE REALITY CHECK

Thursday, January 21, 2016 3:20p.m. – 4:20p.m.

Your website is your most powerful tool to capture online bookings, but is it optimized? Do you have a current, mobile friendly, easy to find site? Is your content and design engaging and does it encourage visitors to make a booking? The right Search Engine Marketing and optimization drives sales. Learn the tweaks and upgrades that will help your business thrive.

REAL WORLD RESULTS with Digital Audience Targeting

Thursday, January 21, 2016 4:30p.m. – 5:30p.m.
Presented by Google and Sojern

Are you reaching your ideal prospects online? Pinpoint target marketing is not only possible with digital advertising, it is also cost effective. Learn how to use customer data to define, reach and convert new customers. Learn how to manage your database so you can more effectively reach the right consumer at the right time with the right message. Learn about programmatic ad buying and how to create a client generating campaign.

Who Are You Online? Online Reputation Management and Monetization

Friday, January 22, 2016 7:10a.m. – 8:10a.m.
Presented by TripAdvisor
Breakfast sponsored by TripAdvisor – Limited seating capacity


What people say about their experience at your resort, is part of a public online conversation open for the world to see. If not managed properly, your online reputation can cost you new customers. Should you respond to reviews and comments about your property? What role do you play in shaping and controlling your brand's image online? Take control of the online conversation and use it to convert prospects into customers.

Content, Marketing & Metrics

Friday, January 22, 2016 5:15p.m. – 6:00p.m
Presented by Google

It's not enough having the right content. You have to distribute it using the right channel and measure it with the right KPI. Land on what kind of content, marketing and metrics work best for your brand. Join Google Travel’s Ting Ting Yan for a hands-on, interactive workshop and learn how to use various Google products search and beyond.

Who Are You Online? Online Reputation Management and Monetization

Saturday, January 23, 2016 7:15a.m. – 8:15a.m
Presented by TripAdvisor
Breakfast sponsored by TripAdvisor – Limited seating capacity

What people say about their experience at your resort, is part of a public online conversation open for the world to see. If not managed properly, your online reputation can cost you new customers. Should you respond to reviews and comments about your property? What role do you play in shaping and controlling your brand's image online? Take control of the online conversation and use it to convert prospects into customers.

2016 HOSTS

2016 PLATINUM SPONSORS

2016 GOLD SPONSORS