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National Hotel and Tourism Association
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CHTA offers a range of member benefits such as discounts, events, and access to our members-only information that includes our directory, data center, learning tools, and resources. Please find current member exclusive programs offered below:




Digital Marketing Services

Want to boost your Hotel occupancy rates? If the answer is yes, schedule your free consultation meeting and you will get insights on how to increase your occupancy rate and decrease third-party channels commissions. Let Blueliner assist you through a multi-pronged digital strategy. They have helped top hotels like Body Holiday in St. Lucia, Caribbean Club in Grand Cayman and Chaa Creek in Belize.


Travel Agent Educational Platform

Interested in expanding your Caribbean knowledge? CHTA has partnered with TravPRO Mobile and Travel Relations, two leading B2B providers to develop, deliver and market/promote a B2B Global Sales Activation Platform to engage with agents and advisors in key markets (US/Canada/ Mexico/Germany/China). 

The Sales Activation Platform includes an array of content, tools and media to help not only TRAIN agents but also leaves the graduate with a robust resource called the Sales Companion™ to solve for issues surrounding Retention by providing engaging collateral to share with clients to PROMOTE the region based on elevated expertise. DISCOVER the Caribbean through an integrated directory of destinations, hotels, cruise and attraction offerings, and lastly a sales TOOLBOX to easily leverage the unique new content while in front of clients, to help boost sales conversions.



Travel Agent Database

Are you interested in growing your travel agent business? CHTA has partnered with taCONNECT, a travel trade database and digital marketing platform to offer CHTA Hotel members special support and marketing packages designed to increase their travel agent sales.

If you work with travel agents, then you should review the taCONNECT CHTA special member packages. Unique solutions include a Travel Agent Relationship Management (TARM) platform, Lead Generation and Email Marketing to Caribbean Specialists.


Regional Hotel Data

Interested in improving your strategy through data? STR provides provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors.

STAR Report: 25% Off first year subscription (retail $700)

  • See how you measure up against your selected competitive set and market
  • Each report contains historical  occupancy (Occ), average daily rate (ADR) and revenue per available room (RevPAR) performance data
  • Identify precisely where you are gaining or losing market share and drive revenue to your business.
  • Available monthly, weekly and/or daily

Hotel Survey: Free for CHTA members

  • See how you measure up against your local market
  • Each report contains historical occupancy (Occ), average daily rate (ADR) and revenue per available room (RevPAR) performance data
  • Challenge assumptions with business decisions you make with a clear financial picture
  • Available monthly


Media Exposure

Interested in enhancing your media exposure? The Caribbean islands are all unique and offer something for everyone – and we want to share this diversity with our audience. Islands, in partnership with the Caribbean Hotel & Tourism Association, will be introducing the Caribbean Travel + Life special issue this Fall. Through this special issue, we will educate our audience on the geography, culture and rich history that sets each Caribbean island apart.

For being a CHTA member, you will receive a 10% discount on your Caribbean Travel + Life program packages.


Guest Travel Insurance

Interested in offering your guests travel protection? Exclusive CHTA Travel Protection Plan Offered by Trip Mate / TravelAssure Travel Insurance. Through our partnership with Trip Mate’s TripAssure division we have created a CHTA Members only Travel Protection Plan which includes a Pre-Existing Medical Conditions waiver.

The plan will allow your guests to protect their travel investments, belongings and most importantly their health and wellbeing, for those unforeseen circumstances that may arise before or during their trip.


Access to German-speaking Europe

Want to increase your exposure in Europe? CHTA and AGK have a working partnership to strengthen connections between tourism suppliers and promoters of travel to the Caribbean, in particular in the German-speaking market. To this end AGK is providing a 5% discount on all products and services offered to members (except webinars) for CHTA members.


Training and Development

Need additional training opportunities? Springboard Caribbean, a CHTA strategic educational partner, will help your business achieve regulatory compliance, meet international standards, and improve profitability with minimum disruption. Training programs are designed for businesses of all sizes, and individuals at all stages of their career. Programs are affordable, internationally recognized, and delivered at your location or online.


Consumer Website

Want to expand your reach? Hotel Listings on are a free hotel benefit for members and we encourage all to participate!


For a complete list of CHTA member benefits, please email

If you are a CHTA member and would like access to these benefits, please log into your portal here.

If you are not a CHTA member and would like access to these benefits, please learn more about membership here.


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