2017’s Marketplace will introduce for the first time MICE (Meetings, Incentives, Conferences and Exhibitions) buyers. Industry predictions indicate that the MICE sector is poised for vigorous growth. The overall demand for meetings is on the rise, according to World Luxury Tourism.
Recognizing the impact this powerful sector has on our industry’s bottom line, CHTA has invited 30 MICE buyers to participate in this year’s Marketplace. CHTA recommends suppliers prepare their group sales packages and have the appropriate personnel to meet these buyers to take proper advantage of this new buyer group. MICE buyers will be included in the appointment scheduling process, so keep an eye out for them and be ready. Regular registration continues until December 6th when late fees start to apply. Click here to register.