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CHTA PRESS RELEASES
TECHNOLOGY TOOLS TO BE EXPLORED AT TOURISM CONFERENCE
CHIEF offers several educational sessions at the annual exchange.
CHIEF offers several educational sessions at the annual exchange.

MIAMI (September 12, 2016) – Leveraging technology and understanding the power of Google
Analytics to bolster the performance of the Caribbean’s tourism sector will be key components
of the Caribbean Hospitality Industry Exchange Forum (CHIEF) at El Conquistador Resort in
Puerto Rico from September 30 to October 2, 2016.

The Caribbean Hotel and Tourism Association (CHTA), organizers of the meeting, disclosed that
experts from technology companies such as Google and TravelClick will share trade tips with
delegates at the second annual exchange, which has been described as one of the most cost
effective tourism education meetings in the Caribbean. Other leading technology companies,
including Cable and Wireless, Oracle, Rainmaker, SiteMinder and Sojern will have a presence
at this year’s exchange.

At “The Nuts and Bolts of Google Analytics,” assembled by Ben Dubrow, Export Consultant for
Google, participants will learn the basics of viewing and analyzing data provided by this
essential tool. The session will also cover recommendations on how to best use Google
Analytics to increase sales.

Technology sessions at the three-day event include “Gadgets Gizmos and Guests – Best
Practices in Hotel Technology,” which will offer tech solutions and resources to revolutionize
business; and “Fishing for Information in a Sea of Data” where Kerry Cannon, Managing
Director of MMGY Global, will explain why capturing guest data is important to the bottom
line. He will also share user-friendly, cost effective platforms to capture and interpret guest
information.

“Tech Tools to Stay Ahead of the Revenue Game” will also be explored, and “Where Hi-Tech
Meets High Touch” will look at using technology to enhance, not replace, the personal, human
touch of hospitality.

In the general session, Ting Ting Yan, Senior Marketing Strategist at Google who advises
Fortune 500 clients in travel and leisure on their digital marketing, will moderate a discussion
entitled “The Caribbean thru the Looking Glass” which will address perspectives on the future
of the industry.

Other sessions at this year’s CHIEF conference will focus on Environmental Sustainability,
Operations, and Sales and Marketing.

To encourage attendance at the annual gathering, CHTA has set moderate registration fees,
and the host hotel and airlines have extended special industry rates and discounts.
Additionally, professional development sessions on hotel industry analytics, revenue
management and leadership transformation are being offered exclusively at CHIEF on Friday,
September 30 at deeply discounted prices.

About CHIEF
CHIEF incorporates a variety of educational tracks led by experts from many travel, tourism
and hospitality industry segments, and features round table panels with one-on-one
discussions on Environmental Sustainability, Operations, Sales and Marketing, and Technology.
CHIEF is staged by the Caribbean Hotel and Tourism Association (CHTA) in conjunction with
host sponsors Interval International and JetBlue Getaways; platinum sponsors Cable and
Wireless and Travelzoo; and gold sponsors Airbnb, Bonnier Corporation, CaribbeanJobs.com,
Choice Hotels International, Clear Channel Airports Division, Johnson Controls, Lutron
Electronics, OBM International, Oracle Hospitality, Rainmaker, SiteMinder, Sobel
Westex, Sojern, STR, TravAlliance Media, TravelClick, Tropical Shipping, and TSA Solutions. For
additional information about CHIEF, visit www.chtachief.com or call +1 305 443-3040.

WORLD TOURISM DAY MESSAGE FROM KAROLIN TROUBETZKOY, PRESIDENT, CARIBBEAN HOTEL AND TOURISM ASSOCIATION
GLOBAL TRAVEL EXPERTS LINING UP FOR CHIEF CONFERENCE IN PUERTO RICO
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