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National Hotel and Tourism Association
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Travel Trends—Hotel Performance & Consumer Travel Insights

Wednesday, December 11, 2019

10:00 AM – 11:00 AM (EST)

Will 2019 be a record year for Caribbean hotels? What’s in store for 2020? In this webinar we will examine the most recent hotel industry performance and reveal STR’s 2020 Outlook for the Caribbean region. Then we will take a deep-dive into the Travel Consumer to understand their motivations and preferences when traveling. How do they decide where to vacation? Do they book through an OTA or direct? Branded hotel or independent? Or do they avoid hotels altogether and stay at an Airbnb? Tourism plays a vital role in the global economy, so it is more important than ever for businesses, governments and other organizations to understand the travelers who make it all possible.

Key Takeaways:
• See how your 2019 performance measures up against the region
• Do your 2020 rate and occupancy goals align with industry forecasts?
• What shifts in traveler motivations should guide your marketing and services?

Webinar Presented by Emile Gourieux, Business Development Executive, Hotels, Canada, Caribbean & Mexico, STR

Webinar hosted by CHTA and STR.

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