REPORT FROM:
The CHA MARKETING COMMITTEE MEETING MINUTES

Atlantis, Paradise Island. Saturday January 12th, 2008. 3.00pm - 5:30pm
MINUTES:

1.	The Meeting commenced at 3:15 p.m. and was called to order by John Lynch, Chairman.  Attendance: Thirty three.

2.	John Lynch requested introduction of the Marketing Committee as there were new faces and presenters invited to the meeting.  Special Introduction of Minister Ed Bartlet.

3.	Confirmation of the CHA Marketing Committee meeting minutes held June 16, 2007 was moved by Warren Binder and seconded by Patricia Ecke-Pas.  There were no other matters arising from the minutes. 

4.	‘State of the Market’: Various comments were made regarding booking patterns and updates on arrivals and ADR; tour operators, destinations and hoteliers contributed to the conversation. Brief presentations from Smith Travel Research and CHA’s “RoundTable” survey were provided to stimulate the conversation.

5.	Tim Grace reported on the following items:
A	Caribbean Marketplace 2008 Numbers: January 12, 2008. 
•	Supplier Companies – 384		Delegates –  919
•	Buyer Companies –	148		Delegates – 335 
•	Media Companies – 48 		Delegates – 103
Note: 16,172 appointments were booked.  With the lower of Buyer companies.

B	Smith Travel Research: Stats given through November 2007, however, clarification on the definition of Luxury vs Listed on the presentation.  

C	Round Table Survey:  Overview of the final outcome.  

6.	CTDC - Regional Marketing Update. 
A list of 14 CTDC programs and initiatives were included in the meeting folio (discussion).  Related CTDC Power-Point presentations were:
•	CaribbeanTravel.com – Regional Website Overview (Prepared by E-Site Marketing).   
•	Ice Portal (Henry Woodman ) 
•	Travelocity (Carol Menzel/Patricia Larocca)
•	2008 Newspaper Insert Program (Tom Garzilli) 
•	Travel Trade – Questex/CTDC Program (Peter Gatt)
All of the above companies, now has, Agreements in place with CTDC.  

7.	European Update - Julia Hendry gave an excellent distillation on the European marketplace.  Offering opportunities such as European trade and Consumer Shows 2008 Calendar.  

8.	All presentations are listed to the www.caribbeanhotelassociation.com/Committees.html
The entire membership will be advised of their availability in various different ways, advising them of the value and benefit in engaging in these CTDC regional marketing initiatives on our website: www.caribbeanhotelassociation.com
   
9.	Date of next meeting: Saturday, June 21, 2008, Location in Washington DC, Time: 1PM