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Family Travel Trends Revealed from Sojern’s Collaboration with Google

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Written by Catlyn Origitano, Sojern From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report uncovers the path to purchase for hotel guests. By teaming up with Google, Sojern’s report offers an unprecedented look across devices, from their start at a search engine down to their final booking. We’ve highlighted the report’s most interesting family-specific […]

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Caribbean Tourism Arrivals hit All-Time High

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Caribbean tourism broke new ground in 2016, surpassing 29 million arrivals for the first time ever, and once again growing faster than the global average.  “Despite political, security and economic uncertainties and challenges in our main source markets, tourist arrivals to the Caribbean increased by 4.2 per cent in 2016, better than the 3.9 per […]

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Caribbean Tourism Arrivals hit All-Time High

By admin | Blog, Industry News | 0 Comments

Caribbean tourism broke new ground in 2016, surpassing 29 million arrivals for the first time ever, and once again growing faster than the global average.  “Despite political, security and economic uncertainties and challenges in our main source markets, tourist arrivals to the Caribbean increased by 4.2 per cent in 2016, better than the 3.9 per […]

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Lessons Learned from Dealing with Zika

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By El Conquistador, A Waldorf Astoria Resort Last year Puerto Rico’s tourism industry was affected by Zika more than any country in the Caribbean.  El Conquistador decided to take various steps to help overcome the negative publicity of Puerto Rico and provide peace of mind to customers.  We decided that communication to guests and public […]

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Resolutions to Serving our Customers Well

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Written by Ainsworth Spence, FleetFare Despite our specialized expertise, we always trusted our instincts to make right decisions based on what we did successfully in the past. For 2017, just trusting our ‘gut’ won’t cut it, but what we hear and what’s in our hearts are very important. Delivery of excellent customer service is simply […]

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The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions

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By Max Starkov and Mariana Safer, HeBS digital Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple strategies to increase bookings on their own websites, from loyalty member-only rates, special incentives, unique packages found […]

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Sojern’s 2016 Caribbean Insights

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Written by Ashley Proceviat, Sojern As 2016 draws to a close, Sojern reviews the travel and tourism trends that made their mark on the Caribbean. A top emerging market for North Americans this year was Cuba. Travel interest rose 67% year over year for Americans, and 50% for Canadians, according to our North America Travel […]

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The 7th Tourism Outlook Seminar (TOS) Comes to Jamaica

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The 7th Tourism Outlook Seminar (TOS) takes place under the theme “Tourism: Navigating Global Changes for Continued Growth” from December 6 – 8, 2016 at the Montego Bay Convention Centre. TOS is a forum for Jamaican and regional tourism stakeholders to share ideas, examine best practices and discuss strategies for advancing Caribbean tourism. Speakers will […]

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Boost Hotel Revenues with Outdoor Activities

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By SteadyVu What makes a hotel stand out from others? According to Travel & Leisure Magazine, it comes down to three factors: a killer location, impeccable design, and the ability to bring something totally new to the table for guests to enjoy. Reviews on Trip Advisor.com further suggest that prospective guests’ most frequent requests when […]

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Families Clamor to the Caribbean for the Holidays

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By Catlyn Origitano, Sojern We may not want to admit it, but it’s time to look forward to the holidays and the burst of travel that comes with it. In order to take the temperature on Caribbean holiday travel, we here at Sojern looked forward to December travel planning from the US to the Caribbean, […]

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