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Last Chance to Apply for a Brighter Future: Application Deadline Extended to April 15

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The CHTA Education Foundation (CHTAEF) has extended the application deadline for its scholarship program to 5 p.m. Eastern Caribbean Time on April 15, 2016. Scholarships are designed for Caribbean students and industry professionals pursuing higher education or professional development in the tourism and hospitality field. Applications are available here and must be submitted with the […]

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Caribbean Countries Urged To Fully Develop Energy Sector

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Caribbean countries have been told that reducing energy costs will help the region improve growth and strengthen competitiveness. But at the same time, regional policymakers face conflicting objectives. On the one hand, investment in an effective energy reform strategy would have long-term benefits; while on the other, few countries have fiscal space to embark on […]

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Global Exposure, Education Needed For Caribbean Competitiveness, Says CHTA President

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CHTA President Karolin Troubetzkoy, who is also the executive director of St. Lucia’s internationally renowned twin resorts of Anse Chastanet and Jade Mountain, promoted the value of hospitality and management training at ITB Berlin. Troubetzkoy highlighted the value of education. “We are committed to the development of our region’s and industry’s most important resource – […]

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Facebook’s 360-Degree Travel Videos Offer Destinations a New Path to Marketing

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For the first time, hundreds of millions of consumers around the world can watch 360-degree, virtual reality videos on Facebook via their own devices. It has helped that some travel brands have already spent millions to showcase their cities and landscapes on this new media platform. The first 360-degree/virtual reality travel videos on Facebook span […]

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Will Cuba’s Rise Obscure Other Caribbean Destinations?

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Word on the street is some Caribbean travel stakeholders are looking over their shoulders following President Obama’s recent measures to ease travel and commerce between the U.S. and Cuba, all highlighted by his recent visit, the first by a U.S. president since 1928. Travel experts far and wide have long predicted travel to Cuba will […]

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Data Driven Decisions

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Written by ADARA Thanks to the increased availability and understanding of data, CHTA members can now directly reach travelers they know are traveling to different parts of the region – reaching them when they are most likely to book hotels, or when they’re online, looking for news and information. The  infographic shown here  can provide […]

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Caribbean and Mexican Hotel Rooms under Contract for February 2016 Up 10.2 Percent Over 2015

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STR’s February 2016 Pipeline Report shows 31,866 rooms in 185 hotels “Under Contract” in the Caribbean/Mexico region. The total represents a 10.2% increase in rooms Under Contract compared with February 2015 and a 42.2% year-over-year increase in rooms In Construction. For more info, click here (Source: Hotel News Resource).

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Why video should be at the top of your content marketing strategy.

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Written by Bill Panoff, PPI Group When it comes to marketing, they say, “content is king.” And when it comes to content marketing, video content is becoming pure royalty. One only needs to look at YouTube, which launched in May 2005 and today has more than a billion users. In fact, the company states that […]

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Earth Day at Divi Resorts

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Divi Resorts operates eight resorts spanning across the Caribbean. Each resort is committed to operating in accordance with the company-wide Divi Green Initiatives Policy. Throughout the year, Divi Resorts participates in beach cleanups and host events that benefit environmental protection agencies. Earth Day Beach Clean Up at Divi Aruba Phoenix Beach Resort, Aruba Divi Aruba […]

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Sandals Injects Over $106,000 in Environment Conservation Initiative

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Written by Sandals Foundation The Sandals Foundation in Saint Lucia has injected more than EC$106,000 or US$40,000 in a two-year partnership with Fauna and Flora International (FFI) in a bid to deliver effective conservation practices in the island.The partnership will see the protection and preservation of the endangered Lansan (or incense) tree, unique to Saint […]

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